In line with Triumph Group global strategy, Triumph International has been evaluating retail opportunities in the UK, and the announcement has now been made that the UK’s first Triumph concept store will be in Basingstoke, Hampshire, closely followed by a second in Exeter, Devon.

The company, which has been based in Swindon for over 30 years, plans to open its new store, situated in Festival Place, Hampshire’s regional shopping destination, in September 2007.

In the same month, the store in Exeter will open. This store is situated in the High Street pedestrian zone and has a trading area.

Branded with the new Triumph logo, the stores will sell all Triumph major brands enabling consumers and other retailers the chance to appreciate fully Triumph’s complete collections and visual merchandising.

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