Celebrity chef Gordon Ramsey has chosen Swindon to launch an innovative idea.

The fiery chef has just launched a new website - menusinswindon.com - which allows local restaurants, pubs and takeaways to showcase their menus. From the site’s home page users can search for a specific dish cuisine, or establishment by name and go on to browse entire menus according to their taste.

When asked why he had backed an internet business focussing on Swindon Ramsay replied, “Online directories for all manner of services and goods have become common place over the past few years.

“However, focussing on the restaurant industry, the menusinswindon.com concept is the first to offer searchable menus and showcase restaurants, pubs and takeaways.

“Importantly it targets a local audience, featuring relevant information specific to the Swindon area.”

As for choosing Swindon to launch the business, Ramsay continued; “We needed a town with a broad spectrum of restaurants and takeaways and people who enjoy eating out. We also looked for cultural and demographic diversity, Swindon ticks the boxes”.

Ramsay further declared that his future plans for menusin.com were, “A country wide roll-out. Once the Swindon launch is fully established this concept will be expanded to other towns and cites across the UK allowing us to servenot only residents but also encourage visitors to choose where they would like to dine”.

The benefits are that the site enables subscribing proprietors full access to their on-line menu allowing them to instantly update changes, prices and include daily specials for example.

In addition to this, they will have access to exclusive, expert guides produced by Gordon and his team, be able to learn, share and interact with each other and

utilise a supplier directory. A host of other exciting features make the ‘subscriber area’ a must have resource.

For all enquiries, please call Becky Guest on (01793) 512222

or email info@menusin.com