Dick Lovett BMW and MINI have announced their sponsorship of the new Next Generation Health, Fitness & Racquets Club at Kembrey Park, Swindon.

The new five star facility will provide the local community with a state-of-the-art health and fitness club, plus racquets courts, football pitches and a dedicated family activity centre (NG Kids). The club has the potential to attract over 5,000 new members and aims to be Wiltshire's premier tennis, football, fitness and family venue.

As part of the sponsorship deal, Dick Lovett BMW and MINI has supplied Next Generation with a BMW 118d SE and a BMW 325d M Sport Coupé. In return, Next Generation has provided generous advertising opportunities, the ability to use the state-of-the-art facilities for events as well as providing the benefit of additional customer services such as “service while you swim”.

Steve Faulkner, dealer principal of Dick Lovett BMW Swindon commented: “Our sponsorship of Next Generation will be very beneficial to all parties. Dick Lovett BMW, Dick Lovett MINI and Next Generation all offer a premium product, share similar target audiences and are committed to providing a quality service.

“The ability to communicate with our target audience in the relaxed atmosphere Next Generation has to offer is a unique opportunity. Having visited the site during its construction phase I was very impressed with the standard of materials and design which compliment our product and the Dick Lovett brand perfectly.”

Chris Rinder, general manager of Next Generation Club Swindon commented: “As the UK market leader in quality family leisure, we are delighted to be associated with such a successful local brand as Dick Lovett BMW and MINI, and we are certain our relationship will offer added value to both our members and Dick Lovett’s customers through joint promotions and cross brand exposure.”

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